The Networking Playbook: From awkward introductions to genuine connections

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Have you ever found yourself at a networking event, clutching your drink and scanning the room for a familiar face? You’re not alone. For many, the journey from awkward introductions, to genuine, lasting connections can feel like navigating a maze without a map. What if there was a playbook to transform those initial stumbles into meaningful, professional relationships? Let this be your guide to mastering the art of networking.

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Networking isn’t just a business tactic — stacking business cards, or perfecting your handshake — it’s an investment in your career and personal growth. It’s about building real connections that help you grow. If you think you can skip networking, think again! Instead of thinking of networking as forced interactions, view it as an opportunity to learn, grow, and give. Networking is the hidden power that can open doors to partnerships, clients, knowledge, and opportunities that might otherwise remain out of reach.  Everyone always asks themselves, even subconsciously, “How can a relationship with this person benefit me?” Remember that even the legends weren’t solo — behind every ‘self-made’ success is a network of connections.

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Let’s be honest — even if you’re aware of how crucial it is, many avoid networking. It may feel awkward, a bit pointless, or just plain intimidating. With the right approach, however, it’s actually a lot easier (and enjoyable) than it seems.

We’ve all heard the phrase, “It’s not what you know; it’s who you know.” However, networking goes beyond rubbing shoulders with influential people — it’s about creating genuine connections with others who share your vision. Networking has been shown to improve career satisfaction, lead to higher salaries, and even increase the likelihood of promotions. Here in Manitoba, I find networking easier because there are only about three degrees of separation between us all.

Tips on how to network efficiently

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Come up with a game plan. Decipher what you want to achieve — whether it’s finding a potential business partner, learning from an industry expert, or simply gathering ideas. This way, you’ll use your time effectively and get what you need from each interaction.

Be generous — not transactional. Approach networking with a mindset of giving rather than taking. Offer resources, advice, insights, or connections that may benefit the other person without expecting immediate returns. Networking is most powerful when you ‘give’ before asking for anything in return. Focusing on what you can offer rather than what you can gain makes networking feel more natural and enjoyable. People remember kindness and generosity; offering value upfront helps build authentic, lasting connections.

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Read the room and adapt. Pay attention to social cues and body language. If a group seems deep in conversation, approach cautiously or wait for a more natural opening. Networking is about timing as much as words. Be mindful that you do not monopolize someone’s time either; networking is comprised of short conversations. Book a lunch to have a longer chat.

Perfect your opening line. First impressions count. Instead of leading with the typical “What do you do?” Try using questions like “What brought you to this event?” These open up conversation. When networking, you should be displaying the real you.

Stay authentic. Whether you’re an introvert or someone who fumbles through conversations — embrace your personality. People are drawn to authenticity and vulnerability. If you’re nervous or feel awkward, it’s okay to admit it — chances are the person you’re speaking with has felt the same way. In fact, embracing your quirks can actually make you memorable. People love those who keep it real. If you blank on someone’s name or stumble over your elevator pitch, don’t sweat it!

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Use storytelling to be memorable. Share a brief, engaging story about your work or a recent project that highlights your skills or experiences. People remember stories far more than a list of achievements. Work your pitch into a memorable story.

Master the art of the follow-up. Networking doesn’t end once you’ve exchanged business cards or LinkedIn connections — it means following up and staying in touch. A quick email or LinkedIn message to express how much you enjoyed meeting someone, or sending over a resource they might find helpful, goes a long way. Tip: If you are not on LinkedIn, you should be! Take your time to carefully creating your profile.

Play the long game. It’s easy to see networking as transactional, but the truth is that effective networking is a long game and can be deeply fulfilling. You might not see immediate results from a single interaction, but over time, these relationships compound. You’ll start to notice that you’re being introduced to new opportunities, invited to collaborate on exciting projects, or simply have a supportive network you can rely on when challenges arise.

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By embracing networking with an open and generous mindset, you’ll find that it’s not just about who you know but also about who you grow alongside.

Know when to exit gracefully. Not every conversation will lead to a long-term connection. Learn to end interactions politely with phrases like, “It’s been great chatting with you. I’d love to stay in touch,” before moving on to the next conversation.

End the night on a high note. Lastly, before you leave, take a moment to thank the host or the key organizer. This simple gesture shows appreciation and respect, which can make a lasting impression. If you’ve had meaningful conversations, say goodbye to those you connected with and express your interest in staying in touch. Ending on a courteous, positive note reinforces the connections you’ve made and leaves a favourable impression for future interactions.

Have thoughts on what’s going on in Winnipeg, Manitoba, Canada or across the world? Send us a letter to the editor at wpgsun.letters@kleinmedia.ca

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