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Assiniboine Park Conservancy has become the first Canadian zoo and park to join the Hidden Disabilities Sunflower program, marking a step towards enhancing inclusivity and accessibility for visitors with hidden disabilities.
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“We want Assiniboine Park to be a place that is welcoming to all members of our community, including those with hidden disabilities,” said Laurel Rempel, learning and development specialist at Assiniboine Park Conservancy. “By partnering with the Hidden Disabilities Sunflower program, we are in a better position to provide support and assistance to these individuals and families if and when they need it.”
The Sunflower program promotes inclusivity by allowing individuals with non-visible disabilities to discreetly signal their needs. Visitors can wear a sunflower item — such as a lanyard or sticker — so staff and volunteers know they may require additional help, understanding, or more time. The program is now available at all Assiniboine Park venues, including The Leaf and Zoo, where complimentary sunflower stickers can be requested at Visitor Services.
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Visitors do not need to disclose their disability, and those requiring assistance are encouraged to look for staff wearing white Sunflower supporter items, who have received special training.
The introduction of the Sunflower program is part of Conservancy’s broader commitment to accessibility. The park also supports Easter Seals Canada’s Access 2 Card program and is partnered with KultureCity to certify The Leaf and Zoo as sensory inclusive attractions.
The Hidden Disabilities Sunflower program, which began in the UK in 2016, now operates globally, helping individuals with hidden disabilities navigate public spaces with more confidence and support.
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