Whiteout Street Party plans set for Winnipeg Jets’ playoff run

The tradition of the outdoor Winnipeg whiteout party will continue during the 2024 NHL playoffs, with 5,000 people able to watch the game on Donald Street outside the downtown arena.

Whiteout Street Party tickets will go on sale for $10 starting April 17, with $5 from each ticket going to United Way Winnipeg, Kevin Donnelly, a senior vice-president of True North Sports + Entertainment, said at a news conference Thursday.

The parties will take place on Donald Street between Portage and Graham avenues starting two hours before puck drop. 

Game ticket holders are also invited to attend, with doors to the Canada Life Centre opening 90 minutes before puck drop. Single game playoff tickets for Round 1 of the playoffs will go on sale April 15.

The Party in the Plaza will also return, with tickets to the True North Square event costing $25. Those tickets also go on sale April 17.

More to come.

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A spring blizzard is coming to downtown Winnipeg and where exactly it will hit — and how many streets it will shut down — will be announced Wednesday.

The Winnipeg Jets punched their ticket to the Stanley Cup playoffs last week after dropping the Calgary Flames 5-2.

Now it’s time for Whiteout Street Party plans to be unveiled.

Whenever the Jets play a home game in the playoffs, frenzied fans clad in white outfits — from T-shirts and jerseys, to painter’s coveralls and some outrageously creative outfits — pack the downtown arena and streets around it to cheer their team.

A crowd of people are seen at an outside street party.
Thousands of fans crowd the streets outside the Winnipeg Jets downtown arena during a whiteout street party in 2018. (Darren Bernhardt/CBC)

A news conference outlining plans for the 2024 whiteout is schedule for noon with Premier Wab Kinew, Mayor Scott Gillingham, and Kevin Donnelly of True North Sports and Entertainment, which owns the Jets.

CBC will livestream the news conference here.

Michael Richardson, head of United Way Winnipeg, is also on the bill. In recent years, True North has charged fans who want to attend the official whiteout events, in order to maintain control over crowd size.

Money raised from the tickets was then passed on to the United Way to distribute to charities focused on addiction, homelessness and mental health.

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