KLEIN: The Winnipeg Sun – We’re all in

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The Winnipeg Sun has embarked on a new chapter, marking its return to local ownership and operation under the stewardship of the Klein Group.

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In a time when the majority of daily newspapers are controlled by large, often distant corporations, the Winnipeg Sun stands out as a proud exception. This shift back to local control has raised eyebrows, with some questioning the viability of such a move. Our group firmly believe in the people of Winnipeg, and we are confident that this city deserves a trustworthy newspaper, where facts matter, unbiased and deeply connected to its community.

One of the most significant milestones in this transition has been the recent agreement reached between Klein Group and our dedicated team, represented by Unifor Local 191. After nearly two years of no contract and limited talks, we sat down together and quickly arrived at mutually beneficial terms for a new contract.

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On Sunday, our team showed overwhelming support by overwhelmingly agreeing to terms, a testament to their commitment and belief in the future of the Winnipeg Sun. While the details of this agreement remain between us, it’s important to recognize and appreciate the efforts of everyone involved. Their dedication ensures that the Winnipeg Sun continues to deliver reliable, factual news to our readers.

The return to local ownership brings with it a unique set of benefits crucial for a daily newspaper’s vitality. When a newspaper is owned and operated by individuals who live and work in the same city as its readers, it fosters a level of accountability and connection that is often missing in larger corporate-owned outlets. Decisions are made with the community’s best interests at heart, and the content reflects the values, concerns, and aspirations of the people it serves.

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Local ownership also means that the newspaper’s profits are reinvested back into the community. This is not just about financial gain; it’s about supporting local businesses, creating jobs, and contributing to the city’s overall well-being. At Klein Group, we are committed to ensuring that the Winnipeg Sun remains a vital part of Winnipeg’s fabric, not just as a source of news but as an active participant in the community’s growth and development.

The Winnipeg Sun, a locally owned newspaper is better positioned to provide unbiased coverage. Without the influence of distant corporate interests, the Winnipeg Sun can focus on what truly matters to its readers: accurate reporting, thoughtful commentary, and a celebration of all that makes Winnipeg unique. Our commitment to maintaining the highest standards of journalism is unwavering, and we believe that this dedication will earn the trust and loyalty of our readers.

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The importance of a newspaper that celebrates its city cannot be overstated. Winnipeg is a vibrant, diverse, and dynamic place, and it deserves a newspaper that reflects these qualities. The Winnipeg Sun has always been a proud voice for the city, and under local ownership, this commitment will only grow stronger. We are here to tell the stories that matter, to highlight the achievements of our community, and to serve as a platform for the voices of Winnipeg.

We also recognize the vital role that advertising plays in the success of any newspaper. Local businesses are the backbone of our economy, and we encourage them to consider the Winnipeg Sun as a valuable partner in their marketing efforts. By choosing to advertise with us, businesses not only reach a dedicated and engaged audience, but they also support a locally owned enterprise that is committed to the community’s success.

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In the weeks ahead, we are excited to unveil some significant changes that will enhance the Winnipeg Sun’s ability to serve its readers. These developments will not only improve the quality of our content but also ensure that the newspaper remains relevant in an ever-changing media landscape. We are confident that these changes will be well received by our readers and advertisers alike.

As we move forward, we invite everyone in Winnipeg to consider subscribing to the Winnipeg Sun. Your support is crucial to our mission of providing reliable, factual news that you can trust. We are committed to being your go-to source for news, and we believe that together, we can build a newspaper that truly reflects the spirit of Winnipeg.

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The Winnipeg Sun’s return to local ownership marks a significant moment in the city’s media landscape. At Klein Group, we are proud to lead this charge, and we are confident that our team’s dedication, the support of our readers, and the involvement of local businesses will ensure our success. We believe in Winnipeg, and we believe that the Winnipeg Sun is the newspaper this city deserves. Thank you for your continued support, and we look forward to serving you for many years to come.

— Kevin Klein is a former Tory cabinet minister, a former city councillor and is the President & CEO of Klein Group Ltd.

Have thoughts on what’s going on in Winnipeg, Manitoba, Canada or across the world? Send us a letter to the editor at wpgsun.letters@kleinmedia.ca

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