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Savvy shoppers coast-to-coast have saved big by simply shopping on the Flashfood app. Loblaw customers saved over $50 million on groceries in 2024, and over $238 million since its conception in 2019.
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With the Flashfood app, shoppers save up to 50% off essentials food items such as meats, dairy, seafood, fresh fruits and vegetables, and prepared foods that are nearing their best-by date or where the store has excess inventory.
Purchases are made directly through the app and customers pick up their order from the Flashfood Zone located inside the participating grocery store.
“With the rising cost of living, Canadians are looking for more ways to save money. Last year alone, customers purchased more than 900,000 boxes of fresh produce at our stores through the Flashfood app,” said Jonathan Carroll, SVP, Superstore Operations and head of Loblaw’s food waste reduction initiatives. “This partnership allows us to offer incredible value to our customers while taking meaningful action to reduce food waste. It’s a win-win for our customers, our business, and the environment.”
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Since initiating their partnership with Flashfood in 2019, Loblaw has diverted nearly 86 million pounds of potential food waste from landfill through the program. Loblaw aims to send zero food to landfill by 2030.
“Loblaw’s commitment to sustainability and its expansive network of stores have been instrumental in the success of our partnership and our impact on Loblaw’s communities,” said Nicholas Bertram, CEO of Flashfood. “Together, we continue to deliver on our mission to connect families with more affordable groceries in Canada and reduce the amount of food going to landfills.”
Flashfood is now available in 850 Loblaw grocery stores and franchise locations across Canada, including select No Frills, Maxi, Real Canadian Superstore, Real Atlantic Superstore, Loblaws, Real Canadian Wholesale Club, Zehrs, Your Independent Grocer, Provigo and Dominion stores.
For all Loblaw and Flashfood partner locations, visit flashfood.com/locations/home.
To learn more about Loblaw’s food waste reduction, visit loblaw.ca/en/food-waste.
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