LOCAL LEGENDS: Bison Fire Protection, safeguarding lives and properties


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I wanted to start our time together with a Dad joke, actually one of Rob Read’s favourites: “What did the buffalo say to his son when he left for college? Bison.”

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This humour not only lightens the mood but also reflects the spirit behind Bison Fire Protection, a company deeply rooted in safety and community values.

As President of Bison Fire Protection, Rob Read’s passions, business acumen and sense of humour drive him to run a successful business. His inspiration comes from his wife and two children. At the core of Bison Fire Protection are values such as safety, integrity, quality, 360 service, customer satisfaction, and people-centred service.

These foundations are more than just words on a plaque, they are principles that Rob and his team live by, making them stronger and better every day.

“If you can burn it, we can put it out,” Rob proudly says.

The company prioritizes safeguarding people and assets, minimizing disruptions to businesses. Rob enjoys outdoor activities like cottage life, fishing, and snowmobiling when not at work. He also volunteers having, served with The Aboriginal Chamber, the Winnipeg Chamber of Commerce, and more recently the Business Council of Manitoba, and the Economic Reconciliation Council.

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Bison Fire has supported charitable events such as The Teddy Bear Picnic, Teen Challenge, The Winnipeg Folk Festival, and numerous charity walks.

Bison Fire Protection: A legacy of safety

In the heart of Winnipeg, Bison Fire Protection has been a beacon of safety since its establishment in 2001. Growing from a small team of five to more than 75 professionals, with four offices across Canada, Bison Fire Protection has become a trusted partner in fire safety.

Bison Fire Protection offers comprehensive fire protection solutions, including fire alarm and sprinkler systems, fire extinguishers, servicing, and inspections.

This all-encompassing approach ensures clients have peace of mind, knowing every aspect of their fire safety is addressed.

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Rob Read shares the company’s vision: “Our philosophy has always been that life safety is non-negotiable.”

“From the beginning, we’ve been committed to providing top-notch fire protection solutions, and this commitment has only grown stronger over the last 23 years.”

Bison Fire’s team is highly trained and equipped with the latest knowledge and skills. “Rob says our team is our greatest asset,” highlighting their investment in training to ensure readiness in all fire safety scenarios. The team’s dedication ensures they provide 360° fire protection for any business or home.

Prevention and Protection: A dual approach

Bison Fire Protection emphasizes both proactive and reactive fire safety measures. They focus on preventing fires through education and proper maintenance while ensuring the best possible protection and response mechanisms are in place in case of a fire.

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Rob reminds the community at large “In the world of fire protection, there is no room for compromise. Our clients depend on us to keep their homes and businesses safe, and we take that responsibility very seriously.”

Looking to the future, Rob and the team at Bison Fire Protection remain dedicated to providing complete fire protection solutions that save lives and protect properties. With a legacy of trust and a vision for continued growth, they are poised to lead the fire safety industry for years to come.

In the realm of fire safety, being prepared is paramount. As Benjamin Franklin wisely said, “An ounce of prevention is worth a pound of cure.” This timeless advice is at the heart of Bison Fire Protection’s mission. By focusing on both prevention and protection, Bison Fire ensures that its clients are not only equipped to handle emergencies but also take proactive steps to prevent them.

Rob likes to encourage other entrepreneurs and business owners with his words of insight that he has learned over the years. “Never give up, do what you are good at, and be prepared to take advantage of the opportunities that come your way.”

Remember, when it comes to fire safety, being prepared can make all the difference.

For more information on Bison Fire Protection’s services and how they can help safeguard your business or home, visit bisonfire.com or contact one of their offices across Canada. And tell my friend Rob that Art sent you.

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