LOCAL LEGENDS: Family, fashion, and the future: Best Care Dry Cleaners

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Explore how Lisa Loscerbo transformed her childhood passion for fashion and cleanliness into a thriving business.

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Learn how her dedication and professional growth has kept Best Care Dry Cleaners at the forefront of the industry. She has strived to continue a legacy of cleanliness and care for today and the future.

Best Care Dry Cleaners, a community cornerstone, was founded in 1970 by Tony and Irene Loscerbo. As a young immigrant family, the Loserbos wanted to start their entrepreneurial journey here in Winnipeg, and Best Care Dry Cleaners was born.

Growing up in the family business, Lisa Loscerbo was surrounded by beautiful clothing and developed a passion for fashion and keeping clothes impeccably clean. And who doesn’t love the smell of freshly cleaned clothes?

After graduating, Lisa pursued courses at the Dry Cleaning and Laundry Institute in Silver Spring, Maryland. Working alongside her parents, she gained invaluable knowledge and hands-on experience.

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When focused on something other than business, Lisa enjoys cooking, baking, CrossFit workouts, biking, gardening, and travelling. She is busy. She’s an active member of industry groups like the Dry Cleaning and Laundry Institute, Methods for Management, and the Canadian Fabricare Association. Lisa has also held numerous roles with the Entrepreneurs’ Organization Winnipeg and the Winnipeg Executives Association.

“I haven’t always been great in business,” Lisa said. “It has been a journey of personal development and driving business growth. The best way for me to become great is to practice every day — practice makes progress.”

From a young age, Lisa was encouraged to learn about each position in the business and gain experience in customer service, production, sales, marketing, and financials.

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Lisa’s journey with the family business began at 18 when she chose it over her passion for music.

“I shocked my parents with this sudden change of heart,” she recalled.

Over the next seven years, Lisa and her business partner Kevin navigated business evaluations, leases, legal discussions, raising young children, and transforming Best Care. In 2000, Lisa purchased Best Care from her parents, Tony and Irene, marking a significant milestone in her personal and professional growth.

Lisa’s curiosity and passion for improvement have served her well.

“Networking with other small business owners to hear their stories of struggle and success has been invaluable. She continued her studies and, in 2003, became Winnipeg’s only “Certified Professional Dry Cleaner” (CPD).

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Today, their business has almost doubled in sales, expanded to two locations, and boasts one of Canada’s most advanced dry cleaning production facilities. Lisa said, “Our technology advances over the past ten years have dramatically improved our efficiency and quality of service. With the recently installed software and sorting system, we’ve maintained the reputation for quality and care that my parents established in 1970.”

If you are an early bird or work late, they have installed 24-hour Drop Doors at both Locations. The Yellow bag (Dry Cleaning) and the Blue bag (Laundry) are provided for free. Fill the bag and drop it off anytime, day or night! Please leave us a note inside with any special instructions, like needed repairs. We will process most items within three days. You’ll obtain an email with an order-ready notification when items are completed.

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Best Care’s workplace culture has been described as a family. “We have a dedicated team that smiles, laughs, and sings while they work,” says Lisa. “Our staff are at the heart of our business, showing dedication through enthusiasm and teamwork. We believe in personal development and continuous growth.”

The Best Care team members participate in business groups, collaborate, and learn through courses and events. We realize our people are our best resources and investments, our production staff are cross-trained, and our supervisors engage in leadership training.

The pandemic forced Best Care to shift focus. “With fewer events and a change in work attire, we’ve had to think of new ways to stay current,” Lisa explains. Best Care now also focuses on household items like bedding and draperies and offers free pick-up and delivery. These services not only cater to the changing needs of our customers but also provide them with convenience and peace of mind. “Our routes continue to grow as more people work from home but still value saving time and having someone else take care of their clothing.”

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Always wanting to bring added value to their customers, here are four helpful ways to keep your garments in better shape.

Follow Care Labels: Always adhere to the instructions on care labels, specifically designed to keep your garments in the best possible condition.

Use Appropriate Hangers: Invest in good-quality hangers that properly support all your clothes.

Store Clothes Properly: Store seasonal clothing in cool, dry places. Use garment bags for delicate items and ensure they are clean before storage.

Regular Maintenance: Clean and inspect your garments regularly for any needed repairs. Address stains immediately and use professional services for delicate fabrics.

With this information, remember that Best Care Dry Cleaners are committed to providing the best care for your best wear!

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Take a step towards better garment care today, and those around you and your body will thank you.

Visit Best Care Dry Cleaners to experience the difference that dedication, quality, and passion can make. Please stop in or let their ever-expanding pick-up and delivery service pick up your garments at your home or business.

Stop by one of their locations,1290 Keneston Blvd and 2405 Main St., Unit 500 and follow them on social media. If you visit the Keneston location, let Lisa know that Art sent you.

Have thoughts on what’s going on in Winnipeg, Manitoba, Canada or across the world? Send us a letter to the editor at wpgsun.letters@kleinmedia.ca

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