LOCAL LEGENDS: Securing Winnipeg: Noble Locksmith’s 100 Years of Trust, Protection and Partnership

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Noble Locksmith Ltd. has stood as a beacon of security, trust, and family unity for over a century in the heart of Winnipeg’s historic Exchange District. Since its founding in 1911 by George Noble, this family-run business has adapted to modern challenges while holding firm to their core mission of keeping people safe.

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Today, Noble Locksmith is led by brothers Brian and Frank Senden, who took over from their parents, Tony and Valerie, in 1994. What began as a small locksmith service has become one of Winnipeg’s most trusted security providers, offering everything from traditional lock installations to cutting-edge security solutions. “We were determined to make it work,” Brian recalls. “Taking over the family business was challenging, but we’ve always complemented each other. That’s been the key to our success.”

Teamwork as the Key to Success

The Senden brothers’ partnership is rooted in joint effort and mutual respect. Brian and Frank have successfully expanded the business, increasing their team to 16 employees and maintaining a fleet of 8 service vehicles. “It’s been our teamwork that’s allowed us to grow,” Brian says. This reflects the sentiment of leadership expert John Maxwell, who famously stated: “Teamwork makes the dream work.” For the Senden brothers, this dream has translated into a continuation of over 100 years of service and a sterling reputation in the community.

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As Winnipeg’s demand for security has evolved, Noble Locksmith has remained at the forefront, meeting the needs of residents and businesses alike. From traditional locks and safes to modern innovations like pry-protection doors and keyless entry systems, the company has adapted to the ever-changing landscape of security solutions. Despite these advancements, Noble’s focus has remained clear: To provide peace of mind through reliable, expert service.

As the saying goes, “Success doesn’t happen by chance; it’s the result of careful planning and hard work.” Over the years, Brian and Frank have done precisely that to continue to grow the company.

Comprehensive Security Solutions: More Than Just Locks

Noble locksmiths don’t just install locks — they provide peace of mind. Their services range from traditional rekeying and key cutting, to installing high-security systems and electronic door controls. Noble Locksmith is also a trusted provider of safes for personal and business use, helping clients protect valuable items such as passports, jewelry, and essential documents.

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“We’ve had to adapt as the industry has changed,” Frank notes. “But at the end of the day, it’s all about keeping people safe.”

The company’s comprehensive services include 24-hour emergency support, ensuring their clients always have access to help when needed. Whether you’re locked out of your home or need to upgrade your business’ security system, Noble Locksmith is there to provide expert assistance.

Security Tips for Homeowners: Staying Safe in a Changing World

As security concerns continue to rise across Winnipeg, Brian and Frank offer these essential tips for protecting your property:

• Install Pry-Protection on Doors: Reinforcing your doors with pry-protection can make it significantly harder for burglars to force entry.
• Invest in a Safe: A home safe is reliable for storing valuables such as important documents, passports, and jewelry.
• Rekey Your Locks: If you’ve recently moved or lost your keys, rekeying your locks ensures only authorized people have access.
• Upgrade to High-Security Locks: High-security locks protect against picking, bumping, and other break-in tactics.

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A Legacy of Giving Back

While Noble Locksmith has a stellar reputation for its security services, the Senden brothers are equally known for their charitable contributions to local causes. For Brian and Frank, supporting the community in various ways is not just a business philosophy — it’s a core value. “We believe in giving back to the community that has supported us for so many years,” says Brian.

This dedication to business and community reflects another insightful quote from John Maxwell: “People don’t care how much you know until they know how much you care.” By consistently giving back, the Senden brothers have strengthened their ties with the Winnipeg community, cementing Noble Locksmith’s place as a trusted service provider and a compassionate local business.

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Looking Ahead: The Future of Noble Locksmith

As Noble Locksmith looks to the future, Brian and Frank are committed to upholding the values that have guided the company for over 100 years. From innovative security solutions to community involvement, the brothers are determined to continue being “your key to security.”

Looking back on their journey, the brothers embrace the wisdom in the quote: “Success is not the key to happiness. Happiness is the key to success.” If you love what you are doing, you will be successful.” Their passion for their craft, clients, and community has driven their success.

Call my friends at Noble Locksmith at (204) 942-3703 for all your security needs, from lockouts, safes, and more, or visit them at 249 Notre Dame Ave. in downtown Winnipeg. When you stop by, tell Brian and Frank that Art was the key reason for the visit.

— Art Alexander is a leadership expert and the founder of Art Alexander and Associates. With a deep understanding of people and business, Art helps organizations thrive through leadership training and DISC personality assessments. You can reach Art at art@artalexander.ca

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