LOCAL LEGENDS: The Dufresne difference with Damon Martin, transforming homes and communities with heart, vision and care

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In a world of constant change, some stories are worth celebrating for their roots, resilience, and a true sense of community, which helps them to be Local Legends. Dufresne Furniture & Appliances, a proud Canadian business, is one of those stories. It all began in Kenora, Ontario, and today, it stands as a staple in home furnishings across Manitoba, a testament to its growth and success. Dufresne has grown with a purpose not only to furnish homes but to improve lives.

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At the heart of this mission is their Director of Operations, Damon Martin, a testament to hard work, growth, and customer commitment for over 27 years. Martin’s journey, from his start as a sales representative to his current role, is an example of individual achievement and a reflection of Dufresne’s values and approach to business.

Building a legacy in Manitoba

The Dufresne story began in 1986 when the first store opened in Kenora, Ontario. With a deep commitment to quality and a personalized approach to customer care, Dufresne quickly expanded. By 1993, the company had made its way to Winnipeg, where the flagship store on Ellice Avenue became a cornerstone of the community. A singular focus drove this growth: to make life better for their guests and their teams. Today, The Dufresne Group (TDG) operates 15 Dufresne locations and 39 Ashley Furniture HomeStores, serving communities with home furnishings, appliances, and more.

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Dufresne’s journey, though, goes beyond retail. As a locally owned business, they prioritize giving back, leading with compassion, and upholding their commitment to the community. “To us, a bed or a sofa is more than just furniture. It’s a place of rest, a spot where families gather,” Martin shares. “Our role is to make these spaces more comfortable, more meaningful.”

A career of commitment and growth

Damon Martin’s career with Dufresne is a testament to individual dedication and the opportunities that Dufresne offers those who share its values. Starting as a sales representative, Martin immersed himself in the business, learning the ropes and building relationships with customers on the sales floor. He quickly found himself at the flagship Ellice location, where his hard work, knowledge, and natural leadership abilities helped him rise to the role of Regional Manager.

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After years of dedication and growth, Martin stepped into his current role as Director of Operations. In this role, he manages the logistics of one of Canada’s most respected furniture brands. However, he has never lost his passion for sales and customer interaction. “It’s still my favourite part of the job,” he confesses. “Being out on the floor, helping customers find the right piece, seeing their faces light up — that’s what I love most.”

Martin’s journey with Dufresne is not just about a career but about community and staying connected. “Dufresne is about family. Not only do we provide for families in our community, but we also foster a family culture within our walls,” Martin says. This approach to business is why Dufresne is recognized as one of Canada’s Best Managed Companies, an honour that reflects their dedication to employees and customers.

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Giving back: Dufresne’s dream, big charity and community impact

At Dufresne, corporate responsibility is more than a slogan; it’s about action. One of the proudest initiatives is the “Dream Big” charity organization. This initiative, which provides beds for those in need across local communities, is a testament to our commitment to corporate responsibility. Since 2014, Dufresne has donated over 1,326 beds to low-income individuals, people transitioning from homelessness, new immigrants, and children who have just entered foster care.

“We are committed to making a difference in our communities, one bed at a time,” Martin explains. “Through Dream Big, we’re not just filling rooms; we’re providing comfort, dignity, and a fresh start.” Dufresne has also contributed to health care, recently donating $1 million to the Health Sciences Centre to establish a urology facility, marking another way they impact lives beyond their stores.

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Martin believes a business is measured by its impact on the community. “The heart of our company isn’t just about profits, it’s about purpose. That purpose is about making lives better, whether through supporting health initiatives or ensuring every child has a safe, comfortable place to sleep,” he says, echoing the values that have kept him at Dufresne for nearly three decades.

A season of savings: Black Friday at Dufresne

Dufresne is preparing for one of its busiest times as the holiday season approaches. With their expansive range of furniture, appliances, and bedding, Dufresne is launching its Black Friday sales early, making high-quality home furnishings accessible at unbeatable prices.

From Canadian-made custom furniture to one of the largest appliance selections in the area, Dufresne’s Black Friday sales are designed to meet the needs of every household. Our products are not just for now but for the future, enhancing your home for years to come. You can shop confidently, knowing you’re investing in something that will stand the test of time.

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Whether you’re looking to furnish your living room, upgrade your kitchen, or find the perfect bed, Dufresne’s Black Friday offers a prime opportunity. “We know that homes are the heart of family life. We’re here to help people make those spaces as comfortable and welcoming as possible,” says Martin. “Our early Black Friday sales make it easier for families to invest in their homes without breaking the bank.”

Looking to the future

After 27 years, Martin’s passion for the business and his community remains as strong as ever. He envisions a future where Dufresne continues to innovate and grow, all while staying true to the values that have defined the company since day one. As he shared his journey, this mindset is not just about reaching success; it’s about lifting others along the way, which Damon attempts with his staff and clients.

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Dufresne Furniture & Appliances continues to be a leader and set the standard for being a responsible, caring company in the retail world. From offering quality furnishings to supporting vital causes, their mission is clear: they are here to make a difference.

Get ready for the Dufresne difference

Coming into this holiday season, Dufresne invites you to experience what they Dufresne Difference.” With sales starting early, it’s the perfect time to shop their wide range of high-quality furniture, appliances, and beds. More than just a shopping destination, Dufresne Furniture & Appliances is where excellent products and customer care are at the forefront.

As Martin encourages, “Come in, take a look, and let us help make your home even better. We’re proud to serve our community and grateful for each customer who chooses to be part of the Dufresne family.”

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For those seeking more than just furniture, Dufresne’s is a place that values people and purpose. When you stop in to see Damon and the Dufresne team, know they welcome you home as they have been for decades. And if you see Damon, let him know that Art sent you to see all their quality items to help make your house a better home.

— Art Alexander is a leadership expert and the founder of Art Alexander and Associates. With a deep understanding of people and business, Art helps organizations thrive through leadership training and DISC personality assessments. You can reach Art at art@artalexander.ca

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